Netflix: Resident Evil
How do you announce that Lance Reddick is joining one of the biggest franchises in the world? You get him to voiceover cryptic Umbrella Corp. ads during Netflix's live-streamed Geeked Week event. Obviously.
Joy is the cure.
Overheard on Twitter:
"Is that @lancereddick I hear voicing the Resident Evil teasers on Netflix #GeekedWeek 😱 #Netflix #ResidentEvil"
Our business is
life itself.
Overheard on Twitter:
"You had my curiosity. Now you have my attention."
A brighter tomorrow.
Overheard on Twitter:
"IS THAT FUCKING LANCE REDDICK NARRATING A RESIDENT EVIL NETFLIX THING?! OMG IM ABOUT TO FREAK OUT."
Agency: Ralph Creative
Creative Lead: Brooke Hefner
Senior Strategist: Daniel Perez
Creative Social Strategist: Mary Kate Nyland
Social Coordinator: Syra Aburto
Editor: Diane Bruzzese