USA Network: Mr. Robot
Mr. Robot's third season took longer than expected to arrive. To reward fans for their patience, we gave them a chance to watch the trailer before anyone else... so long as they could solve our Leonard Cohen cipher.
By adding the numbers included in each line and counting that number of letters into the line, users could spell out the YouTube link.
Press Coverage
“The premiere date […] were unmasked through a social media scavenger hunt orchestrated by the network.”
“Can USA chill out?”
There’s actually a piece of this puzzle that no one ever discovered involving the syllables of each phrase. That’s one full day’s worth of clapping that I’ll never get back.