Netflix is a Joke Festival
Eight live streams. Two dozen influencer partnerships. Hundreds of comedians. We plastered social with content from Netflix is a Joke Festival, bringing ten gloriously funny days in LA to the world.
LIVE COVERAGE
Over ten days, Netflix went live eight times, streaming the best of NIAJ-fest to viewers at home. We were tasked with bringing that content to social, packaging clips, GIFs, and memes in record time. From the Tom Brady Roast to John Mulaney’s gloriously strange six-night stint as a late night host, we made side-splitting comedy into social media moments.
On the Ground
We also commissioned the internet’s best and brightest to hit up all the festival hard to offer.
Agency: HSTL Productions
Producers: Mary Kate Nyland, Ron Peters
Strategists: Nat Balda, Brooks Morrison, Mekhla Singh
Coordinator: Brad Kasaboski
Editors: Alyssa Young, Kate Maier, Chrisline Raymundo, Paul Oh